Website – Canadian Science Challenge

CLIENT
Canadian Space Agency (CSA)

DATE
2011

CREDIT
Nasa

Objectives

Design and develop the website for the Canadian Science Challenge, including a promotional animation intended to engage the public.

Promote the Expedition 34/35 space mission to encourage Canadians—particularly youth—to learn more about the mission and about Canada’s Space Program.

Inspire young people to pursue studies in science and technology by leveraging the fascination of space, thereby contributing to Canada’s knowledge‑based economy.

Make science accessible, appealing, and entertaining, and present a national contest inviting Canadians to design a scientific experiment that could be conducted in microgravity. The winning experiments were carried out in space by astronaut Chris Hadfield.

Target Audience

• Canadian general public, with a focus on students (Grades 6 to 9) and classrooms
• Two winning projects selected: one from a classroom and one from the general public

Scope of Work

Website production: consultation, project management, research and analysis, web content strategy, creative writing in English, information architecture modeling, prototyping, website design, user interface and user experience (UI/UX), usability testing, responsive HTML5 coding using a grid system compliant with WCAG 2.0 and WET 3.0, animation, graphic design, and quality assurance.

Promotional animation production: consultation, project management, research and analysis, strategic guidance, creative writing in English, storyboarding, custom illustrations, graphic design, animation, special effects, sound design, and quality assurance.