Advertising – Nature Camps

CLIENT
Canadian Museum of Nature (CMN)

DATE
2014

Objectives

Design a promotional campaign to raise awareness of the new summer camps offered by the Canadian Museum of Nature.

Create a trendy and dynamic poster leading to the website to generate registrations for the summer.

Highlight the camps’ distinctive features: hands‑on activities with real specimens and live animals, special behind‑the‑scene experiences for young teens, indoor and outdoor activities, and a fun, educational approach built around four main themes—Fossils, Arctic, Creatures, and Bioluminescence.

Promote a unique environment including gallery exploration, laboratory workshops, meetings with scientists, and use of the museum’s outdoor classroom.

Target Audience

• Children and youth aged 6 to 14
• Both young children and teenagers

Scope of Work

Production of a promotional campaign: consultation, project management, marketing, research and analysis, strategic guidance, copywriting, translation, photo selection and editing, graphic design (posters, promotional card, web banners), prepress, and quality assurance.