Campaign – International Polar Year 2012
CLIENT
Affaires indiennes et du Nord Canada (AINC)
DATE
2012
CREDITS
ArcticNet: Benedikt Guomundsson; Melanie Simard. Ed Struzik.
Objectives
Design a public awareness campaign for International Polar Year 2012.
Highlight the unique perspective of polar regions to stimulate increased research and observation activities in both polar areas and their global interactions.
Raise awareness and enhance interest and understanding among students, the general public, and decision‑makers worldwide regarding the objectives and value of polar research and monitoring.
Attract, engage, and develop a new generation of polar researchers, engineers, and logistics experts.
Strengthen international collaboration and cooperation in polar research and monitoring, and emphasize the importance of climate change for residents of the circumpolar Arctic.
Target Audience
- Scientists
- Policy‑makers
- Government leaders
- International scientific organizations
- Polar and non‑polar countries
- Circumpolar Indigenous leaders
- Universities
- Media
- General public within the international IPY communities
Scope of Work
Production of a public awareness campaign: consultation, project management, marketing, research and analysis, strategic guidance, photo selection and editing, graphic design (booth, retractable banners, posters, newsletter template, press kit, postcard, fact sheet, slideshow template, advertisements, web banner, web interface), prepress, and quality assurance.
