Objectives
Design a WordPress website equipped with a custom content management system, enabling the client to easily manage information and updates.
Inform the target audience about the availability of community‑based housing options and clarify the organization’s role as a facilitator in accessing housing and a catalyst for community engagement.
Simplify and contextualize content to create a clear, accessible, and high‑value user experience that addresses the audience’s needs and questions throughout their decision‑making journey.
Guide users in choosing the right housing solution for their situation (single individuals or families), increase Mon Chez Nous’s visibility among partners, and encourage applications for housing access.
Target Audience
- Low‑income workers
- Students
- Social assistance recipients
- Immigrants
- Vulnerable families
Scope of Work
Production of a WordPress website: consultation, project management, marketing, research and analysis, strategic guidance, ideation, persona development, strategic positioning, tailored content strategy (French‑only), photo selection and editing, graphic design, responsive HTML coding with WordPress CMS integration, WCAG 2.0 compliance, and quality assurance.
