Advertising – Invest in Canada
CLIENT
Global Affairs Canada (GAC)
DATE
2017 to 2018
Objectives
Design an international promotional campaign including multiple sectoral publications in three formats—a PDF optimized for offset printing, an accessible PDF compliant with WCAG 2.0, and complementary untagged PDF infographics for web distribution.
Selected infographics were also animated for display at the Invest in Canada booth during promotional events. Promote, attract, and retain direct foreign investment in Canada, and strengthen brand awareness and recognition among target audiences.
Present Canada as a solid, stable, innovative, and welcoming business partner, and illustrate its business climate, quality of life, creativity, diversity, and openness to the world.
As part of a distinct mandate related to the 2011 Edition, the firm also produced the layout of 14 sectoral publications in both official languages—English‑only and French‑only versions—as well as in six foreign languages: Mandarin, German, Japanese, Korean, Portuguese, and Spanish.
Target Audience
- Foreign companies seeking to invest in Canada
- A broad international audience of senior executives and influential leaders in the field of foreign direct investment
Scope of Work
Production of a promotional campaign including 14 sectoral publications in PDF optimized for offset printing, accessible PDFs compliant with WCAG 2.0, 12 complementary untagged PDF infographics, and 2 animated MP4 infographics: consultation, project management, marketing, research and analysis, strategic guidance, ideation, data visualization, creation of 14 infographics, photo selection and editing, graphic design, layout (14 sectoral publications, 21 info pages—English‑only and French‑only versions, 3 conference programs—Zurich, Amsterdam, Paris—English‑only versions), design of 2 booths (Expolinc Popup Magnetic 3×3 curved and Canada Pavilion), creation of a PowerPoint presentation, prepress, production of accessible PDFs (tagging compliant with WCAG 2.0 Level AA), and quality assurance.
Production of 2 promotional animations: consultation, project management, research and analysis, strategic guidance, storyboarding, custom illustrations, graphic design, animation, special effects, sound design, and quality assurance.
