Logo – Public Opinion Research Directorate

CLIENT
Public Services and Procurement Canada (PSPC)

DATE
2024

Objectives

Design a logotype with multiple linguistic‑priority and bilingual variants, along with supporting visuals for the promotional campaign.

Modernize and refine the existing logo to create a more contemporary, creative identity that resonates with staff and the public, fostering a sense of belonging.

Strengthen PORD’s credibility by adopting an inclusive approach—gender‑neutral and orientation‑neutral—and centred on people.

Raise awareness and clarify PORD’s mandate: consulting Canadians on various issues, conducting in‑depth public opinion analysis based on precise criteria, and communicating findings to the Government of Canada to help inform or adjust federal policies.

Target Audience

• Public Opinion Research Directorate (PORD) staff
• Canadians (general public)

Scope of Work

Production of logotypes and a promotional campaign: consultation, project management, marketing, research and analysis, strategic guidance, ideation, graphic design, creation of logotypes and visual imagery (MS Teams background, web banners, newsletter assets, PPT presentations), design of social media visuals, WCAG 2.0 compliance, and quality assurance.