Campaign – International Women’s Day 2022

Women and Gender Equality Canada

Campaign – International Women’s Day 2022

Awareness Campaign – International Women’s Day 2022

CLIENT
Women and Gender Equality Canada (WAGE)

DATE
2022

Objectives

Design visual imagery for the event and a promotional social media campaign.

Celebrate the social, economic, cultural, and political achievements of women and girls, and raise public awareness of the essential work still required to achieve true gender equality.

Illustrate the slogan “Women Inspiring Women”, highlighting women and girls who inspire through their leadership and everyday actions across all spheres of society.

Promote inclusive representation—ethnicities, genders, ages, and abilities—and encourage social media engagement by inviting the public to identify inspiring women in their lives and use the hashtag #IWD2022.

Target Audience

General public

Scope of Work

Production of event visual imagery and a promotional social media campaign: consultation, project management, marketing, research and analysis, strategic guidance, ideation, graphic design (MS Teams background, web banners, graphic elements for video editing, PPT presentations), creation of multiple social media visuals (thumbnails, headers, articles for Facebook, Instagram, LinkedIn, and Twitter), WCAG 2.0 compliance, and quality assurance.

English banner for International Women's Day 2022 featuring stylized silhouettes of women in pink, orange, and purple on a dark blue background.

French banner for International Women's Day 2022 featuring stylized silhouettes of women in pink, orange, and purple on a dark blue background.

Two variants of 2022 International Women's Day social media posts showing stylized profiles of women in pink, purple, and orange on a dark blue background.

Two social media posts from International Women's Day 2022 featuring stylized profiles of women in pink, purple, and orange on a dark blue background.

A social media post and banner for International Women's Day 2022 showing stylized profiles of women in pink, purple, and orange on a dark blue background.

A social media post variant and a banner for International Women’s Day 2022 showing stylized profiles of women in pink, purple, and orange on a dark blue background.

Alternative poster for International Women's Day 2022 featuring three portraits of women surrounded by geometric shapes and botanical elements on a green background.

Two alternative social media posts for International Women's Day 2022 featuring three portraits of women in circular shapes and geometric patterns on a green background.

Alternative poster for International Women's Day 2022 showing four stylized silhouettes of women on a purple background.

Two alternative social media posts for International Women's Day 2022 featuring four stylized silhouettes of women on a purple background.

Alternative Concepts Presented:

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