Website – Séminaire du Sacré-Cœur
CLIENT
Séminaire du Sacré-Cœur (SSC)
DATE
2017 — published from 2017 to 2022
ONLINE
https://www.facebook.com/ssc.quebec/videos
NOTE
In 2017 and 2018, the promotional videos reached:
- 10.3k views each. (student version and Admission Evening – 28/11/2017)
- 7.1k views. (male student version)
- 8.7k views. (teacher version)
Objectives
Design a website and promotional campaign aimed at strategically repositioning a long‑established educational institution and increasing admission requests.
Highlight the school’s human and personalized approach, as well as the use of students’ personal digital devices in class, showcasing innovative learning strategies.
Deliver a clear, modern, and accessible web experience that simplifies content, guides users through their decision‑making process, and demonstrates educational solutions tailored to students’ needs.
Target Audience
- Grade 5 and 6 elementary students and their parents
Scope of Work
Production of a website and promotional campaign: consultation, project management, research and analysis, strategic guidance, web content strategy, slogan and key message development, information architecture modelling, prototyping, website design, user interface and user experience (UI/UX), usability testing, web development, HTML5 coding compliant with WCAG 2.0, production of a promotional video, creation of animated Facebook and Instagram ads, photo selection and editing, graphic design (promotional cards, ads, brochure, modular booth), prepress, print management, and quality assurance.
